Venture Design


Lineup

The restaurant industry struggles with profitability due to constant uncertainty when it comes to predicting sales. By partnering with a cohort of restaurants, we were able to co-design a solution uniquely tailored to the needs of general managers and giving them the proper tools to run a more efficient business.

lineup interface example

Concept Development


This multi-year project started with a question: How can we help restaurants run a better business? Through research and design, we identified that there is an incredible amount of uncertainty in this industry, making it hard to run a profitable business. Most general managers have nothing more to go on but their instincts.

Designer conducting research
software designer conducting research with digital prototype

Building to Learn


We started with sketches to quickly gain an understanding of what information would actually be beneficial. Once we gained confidence we built a simple prototype to begin testing how the software would integrate into a general manager's workflow, which also helped us test the accuracy of our predictive model that would be serving up sales predictions. We continued to iterate the prototype as we gained a deeper understanding of just how a GM thinks and works.

range of prototype designs

Pilot to Deployment


Over the course of 18 months, the team used an iterative and agile process to take this idea from insight to MVP. Designers, developers, data scientists, and general managers working side-by-side to ensure what was being built would actually seamlessly integrate into a GM’s already busy workflow.

Designer writing code
prototype on tablet

Outcome


2 years later, Lineup is out in the market serving up future revenue predictions by leveraging historical sales, hyper-local weather and events while also providing suggestions on how best to manage expenses and labor schedules. Helping streamline what was once a tedious time-consuming process, into a simply weekly task.

Lineup product screens

Scope


  • Concept Development
  • User Research + Pilot
  • Platform UX + UI
  • Branding
  • Marketing Site
  • Algorithm Design
  • Prototype Software Development
  • Customer Service

Roles


  • Interaction Designer
  • Co-Product Owner
  • Co-Project Lead

acknowledgments


  • Created at IDEO

  • Core Team
  • Sam Becker, Software Design
  • Fra Valsecchi, Data Science