The primary focus of the platform would be on the Tags – monitored words or phrases (i.e. iPhone, Body Camera, La Croix). Their importance suggested they be the first element designed. The tags needed multiple states, simplistic form and still be ownable.
After exploring a variety of options, the tags were refined and the brand was directly inspired by them.
The financial industry moves at lighting speed, so the platform had to have a quick learning curve to ensure adoption. This in mind, we focused on keeping all primary functionality on the dashboard, with the ability to expand and collapse features as needed. We also used the industry expected layouts for all stock info and charts, so the only data that would feel new was the tags and their details.
The design was kept clean so not to distract from all the information being presented. The introduction of color and shadows was done sparingly and only to highlight the hierarchy between elements, making everything easy to scan.
A native mobile app was also needed, providing investors access to the tool from anywhere. A similar layout was implemented where all primary details would reside on the screen with secondary pieces sliding on and off.
The marketing site needed to explain how the product works and illustrate its value to potential subscribers. A diagram outlining the core elements would provide a quick understanding of what the platform does. While including a few case studies of real trends would prove the platform’s worth.
Tickertags launched a beta version that was available to the investors and general public. Through social listening it successfully predicted trends in the market, including the outcome of the 2016 Brexit referendum. In 2018, Tickertags was acquired by M Science.